One of the biggest advantages of Magento ecommerce is its mobile compatibility. Today, most users shop on their mobile phones. In fact, 10% of total retail sales are made on mobile devices. Mobile-friendly eCommerce stores are more appealing and easier to navigate than conventional sites. With Magento, you can create and manage multiple stores from a single admin interface, so you can control customer data across all sites while keeping them separate according to customer group. This allows you to customize your eCommerce store to fit multiple device types.
The first benefit of Magento is its flexibility. If you don’t have a technical background, you can still create a functional store without coding knowledge. Additionally, you can customize Magento to meet your specific needs with plugins and integrations. Magento also streamlines inventory and order management, and its good fulfillment makes the backend processes flow smoothly. Mobile eCommerce is predicted to reach 72.9% of the global retail industry by 2021.
Another benefit of Magento ecommerce is its affordability. While other open source software solutions can be expensive, Magento is free and can be used for small businesses with little budgets. Aside from being free, it also provides powerful APIs to easily integrate third-party applications and migrate operations. It also offers robust support and maintenance features. Hence, it is the preferred choice of many small and midsized businesses. When it comes to managing the website, it is easy to use and customize.
With Magento, you can control data access and use it for analytics. Moreover, you can use it to analyze your data and make better decisions. Magento uses Elasticsearch to store and organize data. It offers suggestions for misspelled words, synonym management, and stopword support, which all improve conversion rates. Your analytics are the backbone of your business. With Magento, you can easily track your data and analyze it with the help of its Business Intelligence tool.
Payment is another factor to consider. Many online businesses rely on search engine optimization (SEO) to attract visitors. Magento ecommerce has built-in support for over twenty different payment methods. The benefits of using Magento ecommerce include easy checkout options and a global platform. Moreover, Magento supports multiple languages. In addition, the system supports multiple currencies and allows you to sell products in multiple languages. This reduces your risks of not being paid.
Magento ecommerce supports multiple sites, multiple currencies, and catalog subsets. Moreover, the system supports multiple currencies, design variations, and catalog subsets. With improved search technology, such as Elasticsearch, customers can find the best products with just a few clicks. The platform is also compatible with the latest technologies such as PHP 7. This means that your store’s pages load faster than ever. You can also use the platform for product promotion based on customer segmentation.
Besides facilitating a robust ecommerce platform, Magento also allows you to integrate third-party systems and extensions. You can even customize ecommerce features to suit your needs. Its robust security shield makes it a good choice for businesses that want to offer a personalised shopping experience to customers. And with its 11 years of experience in ecommerce, Magento is an excellent choice for any type of online business. The possibilities are endless.
There are a lot of eCommerce platforms available on the market today. Magento is one of the most widely-used, but it’s not the only one. Shopify, another of the leading platforms, is also an option worth checking out. Shopify has an intuitive interface, although it’s not as customizable as Magento, and it comes with several plans that range from $9/month to $24,000/year. And while Shopify is easier to customize, you can still get a lot out of its various features.
Magento is a powerful ecommerce platform, which can help medium and large companies create online stores. Its open source platform allows you to easily customize it to meet your unique business needs, so you can keep pace with the changing times. Magento ecommerce also allows you to select which hosted platform you want to use and have complete control over your site. It also offers a host of ready-to-use features, including SEO, marketing, and inventory management.
As a pure play contact lens retailer in the Netherlands and Belgium, Lensplaza needed an eShop that would be mobile-friendly, easily arranged, and performant. The German Magento agency, creativestyle, developed the site, and paired it with a PostNL merchandise management system. The final result is a highly responsive and mobile-friendly eShop that has a strong ROI. However, as with many other platforms, this one is not for every business.