Creating a marketing case study is a great way to prove to your prospects that your services can solve their problems. These are usually created by using past client data to create a compelling story that your prospects can relate to. Often these case studies are used in marketing emails, sales letters, and blog posts.
Proof points
Whether you’re selling a new product, promoting your company’s expertise, or building a brand identity, proof points are a great way to build credibility. They’re also a great way to convince skeptical prospects.
Among the best proof points to include in a marketing case study are customer testimonials and case studies that show how your products or services can be used. Besides adding a human touch, these two elements will help you to establish trust with potential clients.
In addition to the usual sales copy and testimonials, consider the use of videos and infographics in your marketing case studies. Not only will these multimedia pieces draw the reader’s eye, they can demonstrate a high level of polish and content depth.
Using mixed media
Using mixed media in marketing case studies offers a lot of advantages for businesses. For instance, it allows them to reach buyers in multiple locations and at low cost. It also gives them more flexibility with their content. They can test different strategies and change their approach as they see fit. This type of strategy can help companies improve brand recognition, increase ROI, and more.
When choosing which mix of media to use in marketing, it’s important to understand what the different types of channels can offer. Some may be better suited for specific markets, such as television, while others may work well for certain demographics, such as a product web site for a B2B company.
Including a call to action
Including a call to action in marketing case studies is a great way to increase conversions. The best calls to action are simple, compelling, and use strong verbs. The goal is to get your prospect to take the next step.
For instance, a water bottle company uses Earth Week as their call to action. It’s a great way to get potential customers to feel good about buying a bottle. You can also make your case study’s call to action broader. For example, you could include a real-time product demo or voter registration form.
Another way to use a call to action is to include a freebie. This tactic motivates visitors to sign up for your site. You can do this by offering a free e-book, a free consultation, or even a free trial.
Putting it into text formats
Putting marketing case studies into text formats does not have to be a drag. There are plenty of free and low-cost online tools available to help you create a polished masterpiece in no time at all. These include the G2 app and the G2 website. For example, you can use the website to gather feedback from your customers. This can help you determine what the customer is looking for and which of the many possible solutions will be best suited to their needs. If you’re a creative type, you might also want to experiment with the template and find a way to fit your ideas into the structure.
Creating a blog post about it
Creating a blog post about marketing case studies requires proper research, an understanding of the reader, and the ability to communicate your message. Whether you are a startup or a large company, a blog post about marketing case studies can help build your brand, drive traffic, and position you as an authority.
When writing a blog post about marketing case studies, be sure to use clear formatting and precise numbers to illustrate the value of your product or service. Don’t write your case study in dissertation-level language. Instead, try to highlight hard numbers, long-term results, and emotional benefits.
Creating a blog post about marketing case study can also help your business by driving organic search traffic. You can add sharing buttons and external links, which will encourage readers to share your content. There are free tools that allow you to easily add these features to your blog posts.