There are many tools and services that can be used to help with your marketing strategy. Pardot is one of the more popular options among these. This is because it offers all of the necessary features that a modern marketer needs to run an effective campaign. You can easily customize the software to suit your business needs. From its email builder to CRM integration, there are plenty of options to choose from.
Journey versus nurture
Whether you are a beginner or an expert in marketing, you are probably aware of the differences between a journey and a nurture. These two concepts are often used interchangeably, but they are actually quite different. A journey is a planned path that a user takes. It involves multiple steps and is typically a promotional campaign.
A nurture is a more targeted campaign. It is designed to help a lead get to the next level. This can include follow-up emails or reminders. For example, a nurture campaign may involve sending an email after a user has attended a webinar or downloaded an ebook.
A cross-sell nurture program is a good way to increase a customer’s lifetime value. It should be tailored to fit the buyer’s specific needs. When done correctly, this tactic can boost profits by 20%.
The built-in Testing tool in Pardot shows how triggers and rules define paths. Different paths will result in different outcomes.
Email builder
The new Email builder for Pardot will make it easier to create marketing emails. It is a drag and drop builder that does not require you to know CSS. You can also position components and change the button’s padding and border-radius.
This is a feature that is not available in the old fashioned email builder. Some organizations have a need for complex email campaigns that can’t be handled by the old tool. That’s why Salesforce has created this new tool.
There’s an on-demand webinar to learn more about the Lightning Email Builder for Pardot. With the new email builder, you can now quickly create and test emails that are ready for distribution.
While the new builder does have a few features to its credit, it does have some limitations. For example, the email builder does not have a well thought out template builder. Fortunately, the marketing team at Salesforce are aware of this fact and are taking steps to fix it.
CRM integration
A great way to streamline marketing and sales processes is through a CRM integration. Typically, organizations choose one of two platforms. One is more focused on sales, while the other is more focused on marketing. Choosing one is a great first step, but there are many benefits to using more than one.
Pardot is a B2B marketing automation platform that allows you to create visually attractive email campaigns, track leads, and optimize sales processes. It also includes analytics to measure ROI.
The Salesforce connector is a tool that can help you sync your Salesforce account to Pardot. When you add a new lead to your Salesforce account, it is automatically created in Pardot.
You can easily add custom fields to Pardot. Some of the fields that are available include first name, last name, phone number, and email address. This means that you can segment your prospects into lists and send personalized messages to them.
ROI reporting
Pardot is a marketing automation platform that helps marketing teams create a high-quality customer experience. It also provides in-depth reports and analytics to help marketers get a better understanding of how to improve their campaigns and their ROI.
The platform’s reporting tools are very useful. They can be used to track campaign performance, analyze sales efforts, and align marketing and sales teams. For example, the Marketing Manager dashboard gives a comprehensive view of the health of your pipeline. You can see the total number of leads and opportunities, lead source overview, and pipeline breakdown at each stage.
Pardot also allows you to create reports and visual dashboards. These reports can be created from scratch or populated automatically.
Pardot reports are great for reporting on individual assets. There are options for Opportunity Reports, Conversions, Connected Apps, Marketing Assets, and Lifecycle.
Pardot also offers a variety of email marketing tools. Some features include form builders, custom addresses, and real-time sales alerts. Email marketing is one of the most important channels for marketing.